Welcome, I'm Carol
I am a UX research leader with 13 years of experience creating intuitive, user-centered digital experiences. I bring deep insight from 10+ years of direct user research to inform strategy and improve experiences for customers. I am routinely focused on clarity, usability, and aligning design with real customer needs. At Discover, I currently provide strategic oversight to all things related to customers at the start of becoming a customer. At Centralis, I conducted over 2,000 hours of customer interviews and gained experience in a wide range of research methods and interaction design across financial services, healthcare, manufacturing, and travel industries. Prior to Centralis, I designed and led UX research for Northwestern University. I also worked at Accenture, honing a diverse range of skills from conducting usability studies to project management and design for internal applications. Outside of work, I enjoy knitting, spending time with family and friends at my RV, and staying up to date on the latest in electric vehicle technology.
Below you'll find examples of my work:
Skills include: Usability testing, User Persona and Journey maps, User experience design, Card sorting, Tree testing, Information architecture, Quantitative research, Report writing, Hiring, Annual reviews
Tools include: Figma, Axure, UserZoom, Optimal Workshop, Reduct, Otter.AI
If you have any questions please reach out.
Usability Testing of Car Infotainment System
Recreated an in-vehicle experience to test a next-generation infotainment system.
Mobile Ethnography and Personas to Bring Client Closer to Their Cardmembers
Mobile ethnography and in-depth interviews were used to uncover and illustrate five personas
Designed an Easier Approach to Configure Industrial Components Online
The client knew that customers were finding it difficult to configure engineering parts on their website. They needed a redesign to allow users to easily locate and customize specific components from their catalog of 80 sextillion possibilities.
